| As the product of socialized mass production, the chain supermarket is developing rapidly in China. Supermarket chain logistics and distribution as a connecting link between market supermarket chains, in recent years in the sharp market competition background, supermarket chain is more and more attention to logistics distribution function, even the efficiency of logistics distribution and capacity of strength has become the chain supermarket development new force, is the supermarket chains in the focus of the market competition. Based on this, the research on the logistics distribution optimization problem of chain supermarket has important significance for the supermarket chain supermarket.Xinjiang friendly chain supermarket in the context of rapid development, logistics and distribution needs more and more requirements, but the friendly supermarket self-logistics distribution capacity is relatively limited, it is difficult to meet the daily distribution needs, the supermarket is in urgent need of development in the supply chain support is weak, logistics and distribution systems, logistics and business development is not synchronized, logistics professionals lack of logistics and distribution issues, to better meet the needs of distribution.The author takes Xinjiang friendly supermarket logistics distribution optimization as the research subject, based on the existing logistics distribution mode of Xinjiang friendship supermarket, analysis process and characteristics of logistics distribution and friendly supermarket, and the application of SWOT analysis of friendly supermarket logistics distribution situation, analysis of the development dilemma of Xinjiang friendly supermarket logistics distribution faces at present, the Xinjiang friendly supermarket logistics distribution mode analysis on comprehensive application of matrix decision method and hierarchical analysis method, the dynamic distribution choice analysis model suitable to Xinjiang friendship supermarket logistics distribution at present, finally the author from the strategic level the dynamic optimization model of thinking, points out that from logistics and distribution chain, the existing pattern of specific optimization, and pointed out that the optimization the implementation of three aspects focus on logistics and distribution system, evaluation system of information system and system optimization, and finally to evaluate the optimization effect. |
