Research Of Chain Supermarket's Distribution Models

Accompany with the advance of person's living standard, more and more customers love chain supermarket. Chain supermarket has got a rapidly expansion and become primary retail trade. By all appearances, logistic distribution has become keystone in chain supermarket's management. At the present stage, most of Chinese chain supermarkets choose Self-run distribution. But a large number of supermarkets don't achieve scale benefit and supernal distribution efficiency. A good many of scholars research aim at distribution center, storage management, distribution route, communication system and so on. Although distribution model affect distributional performance, study of it is lack. Take above issue into account, author research and analyze chain supermarket's distribution model.Firstly, this thesis proceeds with development overview of distribution and distribution model, has introduced the consanguineous connection between chain supermarket and logistic distribution. By analyze the current status of chain retail trade in our country and other developed countries, author put forward some problems in chain supermarket's distribution model.Second, the paper has introduced the current situation of the chain supermarket's distribution model of our country. Then, author brought corresponding amelioration to self-run distribution, immediate distribution and Third Party Logistics distribution. Moreover, author put forward a new distribution model—The Fourth Party Logistics distribution.Finally, author point the limitation of traditional selective means. According to the methods of system engineering, author build former of evaluation and decision distribution model. This thesis is a brief introduction of the measure to choose and develop chain supermarket's distribution model.