Strategy Research For Shekou Waterway HSC Passenger Transportation Company X

Waterway HSC(High Speed Craft) passenger transportation company X is located at Shekou,engages the passenger transportation between Shekou to Hong Kong and Macau.With the formulation of pan Pearl River Delta economic region,the economy of Guangdong,Hong Kong and Macau has been kept booming,which has bring Shekou HSC transportation industry a rapidly developing.Meanwhile,the optimization of road and railway transport between Pear River Delta,Hong Kong and Macau,especially the opening of Shenzhen Bay Port,brings huge pressure to Shekou HSC transportation industry and company X.Against this competitive environment, company X should adjust development program and strategy,such as cost improve, marketing strategy,total quality management,merger or acquisition and etc, implement cost leadership and differentiation strategy integration and develop stable.Firstly,this dissertation describes the research background,research ideas and methods and structure of thesis.Secondly,this dissertation elaborates the research theories and tools,such as 5 force model,SWOT analysis,core competence,value innovation and etc.Thirdly,the dissertation reviews the development course and status of waterway HSC passenger transportation industry in Shekou.It uses 5 force model to explore industry competitors,potential new entrants,road transport substitutes,bargaining power of suppliers and customers,analyzes the industry opportunities and threats.Then,the dissertation analyzes current situation and competitive strategic environment and competitiveness of company X.Against the opening of Shenzhen Bay Port,it points out company X's competitive advantage lies in the Hong Kong International Airport route and Macau route,route and mode of operation creation, passenger services are the key aspect of X's value chain,value innovation is its core competence,but weakness in operating assets of scale and operating cost,particularly high cost of fuel,restricts the development of company X.Finally,encircled by how to enhance the core competence,the dissertation points out that company X should implement a series of innovative strategies and measures to achieve cost leadership and differentiation strategy integration and stable development.