Study On The Repairing-after-Sale Production Model Of Mobile Phone Company A

The mobile phone market share hold by domestic mobile phone manufactures was decline continually since 2004. It is only 35% market share contributed from domestic mobile phone manufactures in the first quarter of 2008 according to released data from institution which research communication market. Mobile phone manufactures of china got bittersweet along the way in the whole 2G era. The shortcomings in capital and technology were main barriers to prevent further developing for domestic mobile phone manufactures after that their competitive advantages were weaken such as channel, price and familiar with local market conditions. Considering about their weaknesses in the core technology and market share, domestic mobile phone manufacturers are usually emphasized "quantity" rather than "quality". As a result the research and development, procurement, manufacturing and other sectors strict quality control is not well achieved, product quality cannot be well controlled, in this case, how can a faster speed, lower cost to meet customer's demand for after-sales service is very important.Hoping the realization of the repairing-after-sale lean production model of mobile phone Company A enhance the capability of serving customers , and hoping the experience of the implementation of lean production can be a reference for other domestic mobile phone manufacturers, they are the reasons why this article studied the topic."Completely eliminate inefficiencies and waste" is the basic idea of lean production. Lean production methods regard all the activities which cannot increase the value as waste.This article based on the studies of the repairing-after-sale production model of mobile phone Company A, make the use of lean thinking and lean means to identify the existing waste of the repairing-after-sale production process, and to find out the five causes of waste. Base on the lean thinking ,to deal with the problems, this article put forward six lean transformation measures based on "in-time production" and "Jidoka" to improve the repairing-after-sale production model of mobile phone Company A ,and compare of the old and new patterns. In the promotion of lean production, this article effectively combined the Six Sigma methods, and overcame the shortcomings of the lean production that cannot use statistical methods to manage the process. This article bases on the Lean Ideas, links to the Company A reality, tries to find out a new repairing-after-sale production model, which could reduce the repairing cost effectively, and has promoted the responsiveness of the customer service. In the exploration of the new repairing-after-sale production model, the author has used the six sigma tool effectively, had proven the new repairing-after-sale production model validity through the data analysis.Research shows that Lean Production have a significant role in responsiveness to customer demand, and to some extent to achieve a reduction in rework costs of production,Lean Production have practical application value in the repairing-after-sale production.