Study On Operation Efficiency Of Logistics Network For Fast Moving Consumer Goods

How to improve operational efficiency of logistics network for fast-moving consumer goods (FMCG) is the hot topic in FMCG industry, because of increasing competition. This paper mainly discusses how to construct the differentiated, unique and lasting competitive advantage in logistics network organization, which is consists of FMCG manufacture enterprise and third-part logistics (TPL). This paper is for the purpose of discussing the sustainable development way of improving the operation performance of logistics network in FMCG industry.In this paper, detailed analysises of FMCG logistics basic characteristics are firstly given, which include varieties of small batch, high distribution frequency, many distribution points, rapid distribution speed, etc. Secondly, according to the analysis of the principal parts and main activities in FMCG logistics network, the paper carries on the discussion and the elaboration about the basic demands of the logistics activity for FMCG manufacturing companies. Further decomposition demands and combining with TPL enterprise's core resources and objectives, the paper analyses TPL's opportunities and challenges from various views, such as resources, operating costs, operational difficulty, etc. Finally, from three aspects of FMCG manufacturers, TPLs and government, the paper proposes the approach of improving the performance of FMCG logistics network operation. It points out that the key is to optimize the logistics of the supply structure for FMCG manufacturers and gradually change the direction of strategic cooperation with TPLs. TPLs also use Agent technology to reorganize and optimize their network to support FMCG in-depth distribution channels.This paper mainly analyses the characters of principal parts activities in FMCG logistics network with commercial aspects, uses the method of TPLs amount evaluation tool based on supply stability and price to elaborate how to optimize logistics network, and finds the approach of improving logistics network performance through the changes from all involved parties' activities.