The Research Of Strategic Management Based On Mobile Communications Network Optimization Enterprises

With the continuous development of communication technology and constantly upgrade mobile network application, network optimization in the network operations is becoming particularly important. So, to optimize the network company on strategic management of a comprehensive analysis and research is necessary. In this paper, base on Dinglicom's case, through the SWOT analysis, made deeply analysis and research on strengths and weaknesses of the enterprise itself and the external competitive environment. Got the core competitive advantage and industry opportunities and threats exist in. Base on strategic management theory, and make analysis of business models and strategies at all levels of strategic positioning. Proposed and Summarized for the strategic management of enterprise network optimization model and the implementation of measures。The Thesis consists of five chapters.The first chapter introduces the current status of mobile communications industry and network optimization. Status the purpose of strategic management of development network optimizes business, prospect network optimization opportunities for future development of enterprises. The second chapter describes the modern enterprise strategic management theory and methods, detailed description of the strategic management, business development strategy, positioning and SWOT analysis. ChapterⅢ, based on Dinglicom company, deeply analysis its products, services, customers via SWOT analysis and research through their own strengths and weaknesses of the business and external environment analysis, detailed described the adopted strategy of Dinglcom in the process of implementation of the strategy. Chapter Four summarizes the strategic management of the mobile communication network optimization enterprises, and how the enterprises to carry out strategic management,...