International Trade Knocked Down Strategic Research Of CNHTC

In recent years, the domestic heavy duty truck industry has developed rapidly with higher increment than average industry development. In 2007, In the heavy duty truck industry,487500 units were sold with increment of 58.64%.In selling ranking, SINOTRUK was No.1 with 99800 units sold.In 2008, Chinese heavy duty truck industry kept increasing in sales, and up to 540448 units were sold with increment of 9.4%. As the leader of domestic heavy duty truck industry, SINOTRUK sold 111424 units, continuously ranking first.Facing the fierce competition of domestic market, SINOTRUK conducts international strategy as its own necessary steps to further development. Under this situation, systematically studying and analyzing how to carry out the international Knocked Down strategy will further promote the implement of internationalization strategy of SINOTRUK, thus realizing its steady increase.The paper mainly consists of the following aspects.Firstly, the paper analyzes the international trade development of SINOTRUK and heavy duty truck enterprises home and abroad.Through carrying out SWOT analysis of SINOTRUK's international trade and according to the strategy management theory, the Knocked Down strategy status of SINOTRUK is fixed. SINOTRUK should refer to the different characteristics of international market, fully develop its advantages of advanced technolygy and resources, avoid the international trade wall and make a stable and reliable choice of international market. Through Design and Implement of international Knocked Down strategy, further strengthen the international competition of SINOTRUK and provide the favorable support to further implement of SINOTRUK's international strategy.Secondly, based on the analysis of SINOTRUK Knocked Down strategy and combination with international trade theory, the paper analyzes the influencing factors, business risks and designing principles of SINOTRUK Knocked Down strategy . The paper perfects the international Knocked Down strategy quality management system and international trade after-sale services system as well as designs the process of SINOTRUK international trade Knocked Down strategy.Thirdly, the paper in detail deals with the key section of international trade Knocked Down strategy implement of SINOTRUK, and sets the concrete measures in leading technology and market entry of international trade Knocked Down strategy. This provides the guidance to the implement of SINOTRUK international strategy and lays solid foundation for the practice and development of SINOTRUK international strategy Knocked Down strategy.The paper applies comparison analysis method, practice as illustration method, questionnaire investigation method and SWOT analysis method, systematically studying the implement of SINOTRUK international Knocked Down strategy, This will for sure provide the reference value to the Knocked Down strategy implement of other domestic heavy automobile enterprises.