Research On Development Strategy Of Wenzhou Xie Dong International Trade Co.,Ltd.

Since China's entry into WTO,the export trade of China's foreign trade has been developing vigorously.The total volume of foreign trade has been ranked first in the world since 2009,and the US dollar's foreign exchange reserve also ranks first.But since the global financial crisis,the economic recovery in Europe and the United States has been sluggish and consumption continues to slump.Although the emerging market economy is growing,it is also facing the pressure of adjustment and transformation.In recent years,most of China's small and medium sized foreign trade company although the development scale and quality has been greatly improved,but in the impact of external economic downturn,China's small and medium-sized foreign trade company has fully exposed the defects weak capability of research and design,industrial chain layout,yet the cost is difficult to control etc..In particular,the continuous appreciation of the RMB against the dollar,the rising of raw materials and labor costs,the development of small and medium-sized foreign trade companies is facing a serious challenge.Wenzhou Xiedong International Trade Co.,Ltd.is a representative Footwear Company in Wenzhou.Its sales volume has experienced many years of growth.It has also encountered similar problems with other foreign trade enterprises.In recent years,export volume has been decreasing continuously.In order to get rid of the current business dilemma,the development strategy of Wenzhou Xiedong International Trade Co.,Ltd.to get rid of the current difficulties and grow has become an urgent issue for company management.Based on the theory of strategic management,combined with the current background and related research literature at home and abroad,Wenzhou Xiedong International Trade Co.,Ltd.is selected as the research object.This article briefly introduces the company's organizational structure,human resources,revenue status,product framework and research and development capabilities.Through the PEST analysis of social level analysis of the company facing the political environment,economic environment,social environment and technical environment,the cost competitiveness is still an important driving factor of business operations;at the same time,using the five forces model of Xiedong trading company into the potential industry level analysis,industry competitors,buyers,suppliers and substitute;according to the internal and external environment,using the SWOT analysis method,the analysis of Xiedong trading company's strenghth and weaknesses,opportunities and threats and their combination,the SO strategy of overall cost leadership strategy is the best choice for Xiedong trading company development;to develop specific measures for implementing the strategy of Xiedong trading company,and made the relevant the security for deployment.It is hoped that this development strategy can not only indicate the direction for the development of Wenzhou Xiedong Trading Company,but also provide reference for similar enterprises.