The Research Of China's Rural Tourism Product Upgrage Based On The Tourism Life-Cycle Curve Of The Second Theory

China's rural tourism has been booming development driven by "three rural" and "integration of urban and rural areas" policy, emerged with a large number of distinctive local characteristics and the characteristics of the times of rural tourism products since 1990s.These rural tourism product promote the development of rural economy and improve infrastructure in rural areas and rural industrial structure adjustment, Rich in tourism market at the same time, which is also the realization of the tourism industry in rural areas and the sustained and healthy economic and social development of an effective tool.It is undeniable that there have been a range of issues with the development of China's rural tourism development so far. The main perform as similar products, monotonous and lack of culture, such as extensive management. The development of products appeared in recession with the perspective of product life-cycle.The paper tries to travel to the life cycle theory and the second curve theory and put forward in the tourism life-cycle curve of the second theory which applied research to upgrade rural products. The thesis brings up the rural tourism product promotion as the rural product upgrade path which means the rural tourism products shall upgrade to the rural leisure products then to the rural tourism destination through comprehensive analysis the three factors of product innovation, changing in consumer demand and Internal and external factors about rural tourism products.The paper is divided into the following sections:Chapter 1 give a brief background of the topic, the research methods, framework and the innovative brief of the paper.Chapter 2 raise up the tourism life-cycle curve of the second theory, introducing the origin of the theory, model , reference, and proof of this theory applies to products escalation study.Chapter 3 give a synthesis of rural tourism products. First of all, it reviewed and sorted rural tourism product development research; Second, it introduce the study of China's rural tourism products and product features of the connotation of the system; Finally, it analyze of China's rural tourism products from a theoretical point of the life cycle and the characteristics of internal and external factors. Chapter 4 put forward China's rural tourism product upgrade path. First of all, it starts to explore rural tourism products need to upgrade from our analysis of the problems of rural tourism products; then, it raise up the rural tourism product upgrade path which is made by rural tourism products to the leisure products then to the final destination on the push of consumer demand; Finally, it gives a comprehensive analysis of timing of the second curve to rural tourism products upgrade and the counter measures.Finally is the concluded and the lack of research and prospects of the paper.