Research On Sustainable Development Of Rural Tourism Based On The Theory Of Tourism Destination Life Cycle

Rural tourism in the country beautiful pastoral scenery,excellent ecological environment and rich humanistic feelings to satisfy urban population close to nature,loosen body and mind and relieve pressure and cultural roots of first choice.Rural tourism in China after nearly 30 years of development,has become an important economic growth point in tourism development.The general situation of the rapid development of the rural tourism,the development of rural tourism in Shijiazhuang benefited,tourists increased year by year,tourism revenue increased year by year,but because the rural tourism started late,the foundation is weak,there are a series of problems in the process of rapid development,the sustainable development of the grim situation,the urgent need is guided by the theory of the practice of breakthrough.This paper adopts the method of literature analysis,field survey method,statistical analysis method and case analysis method,the application of tourism destination life cycle theory,the theory of sustainable development of rural tourism,the related theory research on Shijiazhuang rural tourism,analyzes the existing rural tourism development in Shijiazhuang's environmental conditions,current situation and problems in the development,and based on the above theory the status quo and combing,from the development of rural tourism,rural tourism market development,the local residents' perception of tourism products,the supply of rural tourism,tourist satisfaction from the perspective of environment,the rural tourism development in Shijiazhuang stage of the life cycle are analyzed and further to research,and then put forward for sustainable development of rural tourism in Shijiazhuang rural "tourism +" mode,elaborated the relevant countermeasures,so as to further promote the development of rural tourism in Shijiazhuang water Ping,optimize the quality of rural tourism development,rural tourism development direction,so that rural tourism to maintain a healthy,rapid and sustainable development.The conclusion of this paper is: Rural Tourism in Shijiazhuang city is currently in the development stage of the life cycle of tourism,to achieve the sustainable development of rural tourism,should be innovative development model,according to the characteristics of rural tourism destination choice "rural tourism + scenic tourist","rural tourism and ecological health","rural tourism and community participation","rural tourism and poverty alleviation of poverty" or "rural tourism wisdom + information" model of sustainable development of rural tourism,and through the protection of the ecological environment,the integration of scientific resources,product upgrading,take a unique boutique route,innovative marketing channels,to promote rural tourism wisdom construction measures to keep the sustainable development of Shijiazhuang rural tourism sustainable,healthy and stable.This paper has the following three innovations: one is the innovation of research perspective,this article from the tourism life cycle perspective,the in-depth and systematic research on the sustainable development of rural tourism in the domestic research field,although some,but relatively rare;the two is the innovation of research method,this paper based on the theory of tourism area life cycle and according to the characteristics of each stage in the life cycle of tourism to construct the evaluation of Shijiazhuang rural tourism life cycle perspective,make scientific judgments on the Shijiazhuang rural tourism life cycle stage;three is the innovation mode of sustainable development of rural tourism,the development situation and developing trend of rural tourism in Shijiazhuang,propose five "rural tourism" Shijiazhuang rural tourism sustainable development pattern,which is rare in domestic.