The Construction Of HM Corporate Culture

China's economy has maintained rapid growth rate in the 21st century . In the promotion of rapid economic development of many factors, raising the level of corporate governance is an important factor, and foster good management of enterprise culture is an important task. Looking at China's Enterprise Management and corporate culture building on less, but in its infancy. With the advent of global competition, fostering good corporate culture, sustained and stable development for the company's competitiveness has become our most important at this stage to face the task.In the new competitive environment, the competition has been the main condition of the enterprise hardware Competition gradually to the level of the soft power of comparative corporate change, corporate culture is the key to soft power level, good corporate culture is not only able to provide enterprises with powerful competitiveness but also sustainable development of enterprises inexhaustible power. Fortune 500 companies, which have in common is the distinctive personality, a complete system of corporate culture. Attach great importance to corporate culture. In comparison, construction of our corporate culture is relatively low level of theoretical development, little literature, and empirical research is inadequate in the lack of practice and experience and exploration. At this stage of enterprise culture construction, imitating the composition of high, less innovative ingredients. This leads to our corporate culture similar phenomenon exists, mostly copying the advanced concept of corporate culture, but the lack of their knowledge and understanding. Lack of enterprise culture in China at this stage in the stage, of course, there are some enterprises in dealing with the issue of corporate culture, or do considerable success. However, the overall level, the building of enterprise culture in our country have very low levels. In the upcoming round before the arrival of global competition, if we do not do corporate culture, our business will fail. In particular, the outbreak of the crisis, but also sounded a warning to Chinese enterprises. China's original labor-intensive, resource-intensive enterprises in the economic crisis suffered heavy losses, it is urgent that we change the economic growth mode, the level of soft power in the business aspects.The slow pace of enterprise culture in China, an important reason for fuzzy personality that we exist in the building enterprise culture based on the phenomenon of cultural loss. China is a land of five thousand years of civilization, excellent traditional culture is simply the survival of our nation. During our enterprise culture, we first of all is to consider factors unique to China's traditional culture, learn from one of the best ingredients, bearing in mind the best experience of foreign countries, emphasis on understanding and digestion, building a corporate culture with its own characteristics.HM Enterprises is one of the outstanding representatives of SMEs in China, as companies continue to grow, to continue to develop and successfully become a major problem facing businesses at the present stage. Good corporate culture is the only way to continue development. This paper tries to analyze corporate culture construction, HM the company find a new road of corporate culture, enhance strength, higher and faster rate of progress!...