Case Study On Product R&D And Commercialization Of CREATE Company

Baotou CREATE power electronics Co., Ltd is a small high-tech enterprise in Baotou of Inner Mongolia, which is engaged in industrial automation product research and development (R&D). The company has been insisting on technological innovation and has already developed and promoted a number of products as well as plenty of utility model patents. Specially, it gain the support of National SMEs Technology Innovation Fund. However, it has also exposed some problems in the company's technological innovation, especially in the development and promotion of product R&D, thus affecting the further development of enterprises.The paper analyses the R&D strategic choice and implementation of the company according to SWOT analysis firstly. And then it discusses the specific factors affecting product development such as R&D competitiveness, management, R&D team building. Hence, it describes the operational mechanisms to promote the R&D product from the market mechanism, government policy and so on. After that, it analyses the financial network for the promotion of R&D product.Finally, the paper presents some methods to solve such problems of product R&D and commercialization existed in CREATE company. Firstly, the company should select suited product R&D strategy to enhance core competitiveness. Secondly, the enterprise may improve R&D responsiveness through technology integration so as to achieve sustain growth. Thirdly, it can build innovative R&D management and R&D team and rely on market mechanisms and government support to accelerate commercialization. Lastly, the company might solve funding problem through innovation of financing channels for enterprise.