Analysis Of Domestic Adult-oriented Children's Clothing

Children's clothing adult-oriented is a more prominent phenomenon in the the development of world children's clothing,this phenomenon has a long history in China. In recent years, it presents the new features of the times compare to traditional"adult-oriented", in the pursuit of individual national children's wear, followed by the international fashion.The paper through the field research on the status of children's clothing adult-oriented in Beijing area, analysis and combing the reason of current domestic adult-oriented children's clothing, as well as analysis and considerate the market advantage and disadvantages about of the phenomenon. Pointed out that the children's clothing adult-oriented is not just scaled-down version of adult clothing, and can not blindly follow the trend. It should follow the children's wear market and its design principles based on the children's both physically and psychologically growing-up characteristics, at the same time, to absorb and learn from the adult clothing and fashion elements. Moreover, specific to the crux of the illnesses of children's clothing adult-oriented, and in practical, aesthetic and user-friendly on the basis of the principles of adult-oriented children's clothing to make unique perspective and reasonable proposals to meet the national children's clothing, which is not like the "childish" design, but the pursuit of personal charm and taste requirements. Meanwhile, we hope through the study on the phenomenon of adult children's clothing, cause people to reflect on the status of domestic children's clothing, thereby play some meaningful promoting function to the development of the domestic children's clothing industry.The paper uses sociology, psychology, aesthetics and marketing methods and some relative fields but emphases on cosmetic science to explain it.