Study On Non-material Incentives Factor Of SME-level Employees In Northeast Of China

Since 30 years of reform and opening up, the economic of SMEs and private in northeast of China has developed rapidly, has made important achievements in economic and social development to become an important force in the settlement of urban, employment, and the provision of products and the technologies and services. However, SMEs are from a planned economic system evolved, whose constraints stand out in improving the socialist market economic system in the process of the gradual development of SMEs. Human resources management in most small and medium enterprises in China is still in the traditional personnel management phase, the majority of entrepreneurs have not received training in modern enterprise management, they do not establish a"people-oriented management"concept, the importance of employees is not enough to inspire a weak awareness; no sound incentive mechanism so that SMEs can not attract or retain good employees, in an increasingly competitive market environment, talent scarcity will become a bottleneck restricting long-term development of SMEs.The main characteristics of SMEs in the Northeast is large-quantity and wide-range, the starting point is not high, and most of them are concentrated in labor-intensive industries, the grass-roots employees are the subject of such employees, playing a crucial role in the development of small and medium enterprises. At present, SMEs have been begin to realize the importance of the introduction and rational use of high-level talent, but they ignore this huge group of junior staff. Incentives for grass-roots workers mainly stay in the material level, but ineffective, resulting in a high-level employee's mobility and an increase of instability in the development of enterprises. Therefore, SMEs should make an effective grass-roots employee motivation at the lowest cost to reduce employee turnover. It is of great significance for the stable development of enterprises. Therefore, this search has an in-depth study in the non-material incentives model of grass-roots workers based on motivation theory.This study first describe the small and medium enterprises in Northeast China, as well as the status of junior staff motivation through an extensive literature summary ; then extracted effective incentives for SMEs junior staff of non-material factors through conducting in-depth grass-roots employee survey to seven small and medium enterprises in three northeastern provinces , collecting data and thus using the SPSS statistical software for survey results analysis; Finally, build non-material incentives models which is suitable for grass-roots employees in small and medium enterprises on the basis of empirical analysis to SMEs in grass-roots workers in the Northeast region non-material incentives, combined with the demand Alerter ERG theory, work experience, emotional motivation theory, etc.