The Study On The Fusion Development Of Ethnic Culture And Cultural Industry In Tujia-Miao Autonomous Prefecture Of Xiangxi

Tujia-Miao Autonomous Prefecture of Xiangxi is rich in ethnic culture resources and natural resources, ethnic culture resources should be achieved advantages to transfer industrial advantages, and promote the fusion development of culture and cultural industries development, and thus ethnic culture to play a good role in promoting the cultural industry. First, the fusion development of ethnic culture and culture industry is significant convergence, fusion development can enhance the core competitiveness of cultural industries and realize sustainable development of cultural industries and enhance ethnic cohesion and identity to promote the revitalization of the regional ethnic economy. Xiangxi is rich in cultural resources and has the characteristics can be developed; this creates the advantage of fusion development. Due to a late start in Xiangxi culture industries, cultural industry development deficiencies; this is the weak convergence of the fusion development. With the rapid development of cultural industries in recent years, on the one hand, the state introduced the policy optimized to support software environment of fusion development. On the other hand, where the construction of Xinagxi also reinforces the hardware based of fusion development, which makes fusion development ushered in a rare opportunity. Of course, the fusion development face some of the challenges, the impact of globalization on national culture and the deterioration of culture's living environment to make fusion development imminent.The concept of fusion development should be:first, focus on shape the culture of brand "the mysterious Xiangxi", to make it to become an important identity of Xiangxi cultural industry. At the same time, we should consolidate the foundation of cultural undertakings and cultural industries. Based on the situation of International competitiveness and the importance of that cultural resources, technology and human resources in the development of cultural industries, we must adhere three important principles:to the sustainable development of cultural resources, international outlook of national cultural and industrial technology and talent to lead the fusion development.To implement four projects:architectural culture highlight project, the cultural industry corridor project, city town of physical engineering and industrial base construction project. Focus on developing five major industries:the cultural tourism industry of the experience in cultural, the cultural performance industry, the exhibition industry of cultural exhibition and exchange platform, the modern media industry of to promote characteristics of culture, and national technology industry of self-development and market operation.In the strategy of development, we should integrate special resources and adjust industrial layout. In the development of policy, the Government should strengthen policy support; implement category management on fusion development. At the same time, it should broaden the financing channels, to ensure the funding of the fusion development.Establish the intermediary platform is also important, so it can guide the development. More importantly, we should innovate the form of cultural projecting in the development, to enhanced the hematopoietic function of fusion development. Finally, the paper also combines the specific case of creating a "mysterious Xiangxi" Journey by using national culture in travel industry, to conduct specific research of cultural integrates with the industry.