The essay based on the conception of the enterprise morality, characteristics and basic functions. Many examples state the current situation that our country enterprise morality builds. And then analysis the difficult position of our country's enterprise morality construction deeply. Prove the certainty of the construction enterprise morality. At last and the most important of all is the effective approach of it. The research of enterprise morality has important theory significance and practical significance. In recent years, the gross domestic product of our country keeps a high position increasing, the whole economic environment maintains optimistic. But in the back of economic prosperity, lots of enterprises get rid of the enterprise morality in order to get the profit. As a result, the consumer's rights are lost and our country's economic environment is not in order, especially influence the overseas market. Strength the construction of enterprise morality will improve the competitiveness of enterprise and guarantee the economic healthy development. |