The Research On Suo Ai Luo Men Wedding Photography Company Culture Improvement

It has been proved that corporate culture get more and more importance in enterprises Practice, and plays an irreplaceable role. How to build the enterprises' own distinctive culture that combine the characteristics of Chinese enterprises which is conducive to the healthy development of enterprises, mobilized the initiative of employees, improve work efficiency at the same time, it is the key to business management.First of all, this article analyzes the development and trend of the wedding photography industry and its industry cultural characteristics, make the comparative analysis of domestic and international wedding photo company's corporate culture features, which lays a basement for the research to corporate culture improvement. Moreover, the paper review the development history, business status, corporate culture management status,of Suo ai luo man wedding photography company, and summary the company's internal corporate culture basement.Secondly, with Denison organizational culture assessment model tools, the paper measure and assess Suo ai luo man company cultural by four major cultural characteristics of the 12 dimensions, and studies causes of these problems from industry, business three levels.It is concluded that the company has not yet formed a more distinct corporate culture system, employees have a strong sense of mission, they have a clearly Identification of a corporate strategy and vision, participate in business daily management activities and access to information sharing to a certain extent, but there is a long way to go for the external environment, adaptive understanding customer needs and internal values of sharing.Finally, the paper re-refine the company's corporate culture and value system according to the above research and combine with the company's future development needs, then propose improvement views from the material, system, behavior and other aspects.At the same time the paper gives the specific ideas to organization protection of cultural improvement and other process.