China's Economy Hotels Competitiveness Study

Secondly, from building index system side, the paper based on the current research of the domestic and international hotels, explain the meaning of the hotels and analysis the living and develop environment of hotels in China, than highly summarized the operation & management, product & services, brand & marketing to be three-level indicators and 12 secondary comprehensive evaluation of China's economic hotels' competitiveness, which good for our hotels' empirical research.Thirdly, from the purpose of enhancing the competitiveness of the counter- measures and suggestions side, the paper from the start of macro and micro levels, suggesting that enterprises should optimize the industry structure of the environment and property rights, and focus on market positioning, marketing and brand expansion and upgrading of China's economy hotels competitive level to provide a basis for the method. Secondly, from building index system side, the paper based on the current research of the domestic and international hotels, explain the meaning of the hotels and analysis the living and develop environment of hotels in China, than highly summarized the operation & management, product & services, brand & marketing to be three-level indicators and 12 secondary comprehensive evaluation of China's economic hotels' competitiveness, which good for our hotels' empirical research.Thirdly, from the purpose of enhancing the competitiveness of the counter- measures and suggestions side, the paper from the start of macro and micro levels, suggesting that enterprises should optimize the industry structure of the environment and property rights, and focus on market positioning, marketing and brand expansion and upgrading of China's economy hotels competitive level to provide a basis for the method.