Tourism Competitiveness Research On Jinan Metropolitan

With the pace of industrialization and urbanization speeding up, metropolitan-area has become an important form of organization in the regional economic and social development of our country, as well as an important indicator of the level of the regional economic and social development of our country. And Tourism, an industry with high dependence and regional opening property, has taken metropolitan-area as an important spatial carrier. In recent years, along with the rapid development of domestic tourism industry and tourism demand, the tourism market in our country faces increasingly fierce competition. As the new direction of development and the key carrier of tourism development, metropolitan-area, given the goals to survive in the competition or even realize sustainable development, faces the urgent problem to be solved, which is how to cultivate and improve the tourism competitiveness. Taking Jinan metropolitan as the research target, this paper gives an index system of metropolitan tourism competitiveness from the perspective of the whole metropolitan-area and analyzes deeply and comprehensively the causal relationship that influences tourism competitiveness during different layers. And then the paper gives the quantitative evaluation of the overall level of the tourism competitiveness in Jinan metropolitan and puts forward some feasible countermeasures and suggestions with the principle of sustainable development. With attaching importance to advanced, dynamic and operability, the paper provides decision-making basis for formulating correct industry policy and the tourism development plan, as well as provides a new thinking and method for the metropolitan tourism competitiveness analysis.The paper mainly includes the following aspects.Part one is basic theories about metropolitan tourism competitiveness. In this part, connotation and basic characteristics of metropolitan tourism competitiveness are defined, following the related theory basis such as the principle of tourism theory, the system of tourism theory, the pole theory, the competition theory and the theory of regional sustainable development are illustrated.Part two is the basic condition of Jinan metropolitan tourism. In this part, the author presents the formation and development of Jinan metropolitan, the general situation, the tourism resources characteristics, the tourism development level, the tourism regional differences and the regional tourism integration of Jinan metropolitan, which is to lay the foundation for further study.Part three is the evaluation of Jinan metropolitan tourism competitiveness, the core of this paper. In this part, by using the AHP method and frequency statistics, the evaluation index system of metropolitan tourism competitiveness is constructed from the capacity of resources influence, the capacity of industrial development, the capacity of foundation support and the capacity of regional coordination. Then, a model of metropolitan tourism competitiveness, used to evaluate the tourism competitiveness of Jinan metropolitan by comparing it to Shandong peninsula urban agglomeration and southern Shandong urban belt, is established to draw out some conclusions as follows: the tourism competitiveness of Jinan metropolitan lay in the medium level, lower than Shandong peninsula urban agglomeration but higher than southern Shandong urban belt, and still needs to be further improved.Part four is the suggestions for promoting Jinan metropolitan tourism competitiveness. Based on the analysis previously, several suggestions for promoting Jinan metropolitan tourism competitiveness are put forward at last with the consideration of its characteristics and all other possible influence factors: cultivating and strengthening the tourism center city, driving regional tourism competitiveness; Actively promoting the integration of tourism in jinan metropolitan, overall planning with rational layout; prominenting characteristics of each city and its tourism function, strengthening regional tourism cooperation; accelerating the development of jinan metropolitan, integrating tourism resources, exerting regional advantage; establishing the sustainable development idea, realizing the coordinated development of tourism and the social economy in Jinan metropolitan.The innovation of this paper mainly lies in two aspects. Firstly, taking Jinan metropolitan as the research target, the evaluation index system of metropolitan tourism competitiveness is constructed from the capacity of resources influence, the capacity of industrial development, the capacity of foundation support and the capacity of regional coordination. Formulating from the perspective of the whole metropolitan-area, it is a dot, line, face of the organic combination of tourism competitiveness index system, and provides a new thinking and method for metropolitan tourism competitiveness analysis. Secondly, the paper gives the quantitative evaluation of the overall level of the tourism competitiveness in Jinan metropolitan and puts forward five feasible countermeasures and suggestions which provides decision-making basis for formulating correct industry policy and the tourism development plan.