A Study On The Development Strategy Of The Modern Service Industry Of Streets Of Houjiatang, Yuhua District

Modern service industry has the character of low consumption of resource, little environment pollution, and bulky employment opportunities. Its level of development is an important symbol of measuring the economy development in modern society. Expanding generative service industry could promote the development of industry, improve the structure of economy and change the way of growth. Optimizing living service industry could meet mass needs, release employment pressure and create harmonious society. Promotion of service industry is a necessary choice and need for accelerating the development of economy in our district and strengthen our competitive power.The street economy play an important role in the city economy, developing street economy has significant meaning for whole city economy. Hou Jiatang street is one of the main downtown streets in Changsha, and the main part of the whole city economy. This paper analyze Hou Jiatang street economic environment and service industry development trends, then bring forward whole street economy development strategy that based on service industry development. This paper also analyze the Hou Jiatang street service industry actuality, area resource, and environment about economy and policy,and anatomy the Hou jiatang street service industry development strategy on the base of SWOT analyze, combining with the unique market and service industry development needs. Hou jiatang service industry development should re-position the key city zones, and create the modern service industry that combining with business, leisure, real estate, and advanced retail industry. Put the Hou jiatang street on the role of "living room of changsha", develop the economic brand, and realize economic development which backed by the modern service industry.Analyzing the chief problems in the process of strategy implementation based on making strategy thereby pinpoints the pivot as reforming and optimizing the industry grouping of HongQi community; the main strategy is to avoid the strongest competitor and ally the best neighbors, as well as insist on the two-wheel driving and innovation working mechanism; The insurance of strategy implementation are establishing modern innovation centre in modern service market and consummating operating to develop the whole street community economy; lastly, making sure of exerting the role utility of government when implementing the strategy.