Study On The Development Strategy Of The Chenzhou Construction Engineering Group

In the accelerating process of global economic integration, the uncertainty of operating environment that enterprises have to face is increasing, enterprises are increasingly difficult to keeping competitive advantage. Enterprise managers and scholars constantly think about that the corporate how to gain a lasting competitive advantage in the rapidly changing environment. Many entrepreneurs and scholars have found that almost all successful companies are directly related to have the right to formulate and implement development strategies. It means that they develop in the correct direction of if companies have a correct development strategy, It means that they may constantly gain a competitive advantage and driving force of development if companies correctly implement the correct development strategy.ChenZhou Construction Engineering Group has become the leader of southern of Hunan and a province brand-name companies in the industry.it has had a strong overall package of construction capacity and construction management capabilities. However, the Group's business is more comprehensive, except the main business: construction, there are also two pillar industries:real estate, hotel and tourist industries, other business such as foreign economy trade, labor assignments, property services, so ChenZhou Construction Engineering Group have to face a bigger competitive pressure, and higher risk in management. ChenZhou Construction Engineering Group Corporation must establish a scientific and reasonable, feasible development strategy. Through the research of development strategy if the corporate want to ease the pressure of competition, and to avoid operational risks, to maintain sustainable development,This paper takes ChenZhou Construction Engineering Group Co., Ltd. as the background, and base of on the depth understanding of ChenZhou Construction Engineering Group Co., Ltd's development. At the first this paper used the analyzing tool of PEST to carry out a detailed analysis on the company's macro environment such as political, economic, social, technological.and used the analyzing tool of Porter's five sought to analysis the company's competitive environment, competitors, customers, potential competitors and then, carried out a EFE Matrix Analysis on the basis of the outside key factors of the company.and then carried out a IFE Matrix Analyzing on the analysis of the company's internal environment, from the company's organizational structure, personnel, technology, finance. On the base of the above study, the paper use the analyzing tool of SWOT to analyze the company's strengths weaknesses, opportunities and threats, and get the company's future development strategy:implementation of the diversification of integrated development strategies. Strengthen the real estate development and management, improve resource integration skills; steady develop hotel and tourist industries, and improve enterprise anti-risk capability and comprehensive competitiveness. And become a cross-regional, multi-field, grouping with the international and domestic competitiveness, diversified enterprise group. In order to realize the development strategy, at the end of the paper establish the support system of the development strategy, include the company's organizational management, technical, financial, cultural supporting system. Finally, the paper analyzed the risk prevention and control system about the implementation of the strategy...