The Folkloristic Observation Of Fair In City Life

Fair is the important part of folk-life, and the carrier of the folk-cultural heritage. This paper chose the current fair of Zhoucun District in Zibo Municipality of Shandong Province as the individual case, whose market day is every 4th and 9th day of the lunar calendar. It analyzed the currently developmental situation in the view of there aspects, city,fair and folk participation.The paper includes five parts; and there parts in the text. The chapter one is the situation of the city, which explained the "Group city"——Zibo's relationship of city and countryside as "there is something of each in the other"; and which recounted the two versions about the cause of formation of Zhoucun fair:traffic and free-tax market; and presented the prospect of Zhoucun folk's daily life. It made narration of the following two. The second chapter talked about the fair itself. Firstly, it analyzed the market day and type of the Zhoucun fair linking the Shijianya's theory of fair-system; and the three functions of Zhoucun fair adapted to the modern way of life, namely the commodity economical function of daily-life, the leisure entertainment function of public cultural life and the heritage and preservation function of community folk-custom culture. On this basis, according to the temple fair of fieldwork and synchronic comparison, the article made conclusion that there hasn't been the traditional temple fair in Zhoucun city, which sealed the characteristics of the fair's development. Because the other forms of commercial folklore inheritance is closely related to the development of this fair, this paper listed the Tranter and the monopolistic market, the two commercial forms; and further analyzed the alternate coexistence relationship between economic folklore. It was investigated that the relationship between the human and the object and the habitual formation. From the perspective of folk participation in third chapter. It affirmed the subject status of human, and analyzed the trading relationship among the group going to fair; It also pointed to three important characteristics of the commodity in fair,namely time,region and demand levels; and showed the influence on the development of fair from the structure of commodity,distribution of commodity, collecting and distributing and transformations of commodity with the form and map. The interaction among people in the market and the relationship which the people consumed the commodity were concluded in this paper. Through some typical habitual regulation of the fair listed, the paper pointed out that the rules aimed at ensuring the market transaction smoothly finish. They also had negative effect. Therefore, the fair will choose the appropriate environment and adjust them.Zhoucun fair inherited traditional sets of opening and trading fused the modern commercial elements and adapted to the requirements of public modern way of life. The case fully affirmed the fair's important position on the traditional folklore cultural heritage, but it saw crisis of existence in the city life. The paper tried to extract the idea that the fair will be regarded as cultural space to achieve its "live" continuity under the vision of the intangible cultural heritage protection.