Research On Optimized Model Of Vegetable Supply Chain In Harbin City

Since it has entered the 1990s,the science and technology are rapid progressing;the productive forces are unceasing developing;the globalization of market and the consumer's demand become diverse,personalization and high request,so the competition is changing intensely day by day.With the ardent competition,the enterprise is facing a buyer market which is changing rapidly and is forecasted with difficulty.Under this kind of background,the most urgent need is to cultivate and innovative model of agricultural products circulation.And it also becomes to a hot issues in theorists.Supply Chain Management is a integrated management idea and method.It emphasizes the efficiency and effectiveness of entire supply chain,and focus on cooperation between enterprises. Its goal is to improve customer's satisfaction, reduce the total cost,and strik a balance between the two goals.So every enterprise in supply chain can obtain and maintain the long-term competitive advantage. Martin ? Christopher which is a well-known supply chain specialist in British said that"the 21st century, competition is not competition among enterprises and businesses, but between supply-chain and supply-chain."Vegetable supply chain has a great significance to vegetable industry and peasant houshold in Harbin,and has great development capability.It is a huge task to develope and populary of vegetable supply chain, and needs long-term cooperation of government, enterprises and social all walks of life force.Based on supply chain integration theory, market efficiency theory, transaction cost theory as the theoretical basis of the research, analyze the characteristics of vegetable supply chain in Harbin.This paper, which is to survey and study vegetable supply chain in Harbin City thorough investigation, summarized it existed three kinds of traditional operation modes of vegetable supply chain in Harbin. Including: randomized operation model of vegetable supply chain, farmers mutual aid-type operation mode of vegetable supply chain and planned operation mode of vegetable supply chain.And then based on vegetable logistics properties, vegetable supply chain characteristics and defect of traditional vegetable supply chain, the author builds a new type of vegetable supply chain operation, and confirms the great value by this ideal model ,with a case"vegetable supply chain operation mode of Hada wholesale market". The article points out remaining problems to build the ideal operation mode of the vegetable supply chain in the information construction, cold chain and logistics operation.And Propose corresponding countermeasures and suggestions to strengthen the vegetable supply chain management as theoretical guidance and scientific decision-making basis.At the present time,the study and practice about supply chain management is just started,especially about vegetable supply chain.Since join the WTO, the vegetable industry is confronted with challenge,so it makes sense to research supply chain management,to conceive a new ideal model of vegetable supply chain,to raise competitive strength of vegetable industry in Harbin.