Measures Research For Improving The Competitiveness Of The MICE Industry In Henan Province

With the acceleration of economic globalization and international exchanges to gradually frequent exhibition to promote economic activity has become an important channel of communication and trade. Convention and exhibition center with exhibition and conference, is the socio-economic development to a certain stage. Since reform and opening, the development of exhibition industry has achieved an average annual rate of more than 20%, industry, economic efficiency year by year. However, our economy is still in its infancy exhibition, whether it is industrial size, structure, or specialization, market-oriented, international level can not be with Germany, the United States and Singapore, compared to developed countries.Exhibition Industry in Henan Province after several years of development, has begun to take shape, but the overall strength level is not high. Based on the MICE industry, a study on how to build the core competitiveness of the MICE industry to study ways to promote through the fast-growing exhibition industry in Henan and expansion, we continue to open all need to be thinking, systematic exploration and research.This article take the industrial economics correlation theories as a breach, innovatively the introduction industry conformity theory, through the establishment highly effective convention pattern, explores one kind to suit the Henan Province convention actual industry operation pattern relatively. This article first summarized using the literature analytic method domestic and foreign present to the convention and exhibition industry research present situation, and introduced the industrial competitive power's correlation theories foundation, proposed the industrial conformity's concept, provides the theory basis for the article research; Then used the SWOT analytic method to carry on the analysis to the Henan Province convention and exhibition industry competitive power aggregate level; Finally, the question which exists in view of present Henan Province convention and exhibition industry development, has studied through the industrial conformity, promotes the Henan convention and exhibition industry competitive power the measure. The specific measures are:Take the management system as the key point, the conformity and optimizes the convention industrial development environment; Take the convention core industry adjustment as the key point, the promotion convention develop power; Strengthens the convention industry and the related industrial conformity, the enhancement industry potential competition superiority; Take the brand making promotion as the link, the conformity and optimizes the convention resources region layout; Take the informationization as the support, the conformity and strengthens the convention industry support system; Using the network media resources, expands the Henan convention popularity fully.