| Animation, it was called "the last generated outside, from the industry profits" is limited to gradually open process, is filled with huge commercial temptation. In recent years, along with China in the world economy stage strengthen ceaselessly, foreign powers, especially transnational animation of the media giants, inviting "cake" preferred by, In China, because China is recognized as the most promising industry, animation and social capital by the widespread concern. And I look in the TV media, experienced three reforms tide, originally reigns status has almost let network, mobile TV, video and other emerging outdoor LED the impact of media fragmentation. So, the traditional media face new era should be how to change the competitive? In television, especially in the field of separation commission, originally made by "plan" in the face of media practitioners shunt, integration of where to go? In recent years, television and entertainment and tend to make company operating system gradually gained recognition. As always stand in front of the TV industry professionals, how to change because of potential being made by socialization? How can the change in the future belongs to own found in business? How can the social relations will be his inherent advantage reasonably into productivity? And rely on independent business change "media not endowment" industry circle? These are the questions we need to face reality. I believe that TV practitioners to partner or joint-stock company, established cultural media forms of media platform will use all kinds of professional animation transplanted into the scope of advertising, is relatively new face "system effectively separated after planting large face", "integration of shunt" personnel again of obtain employment solutions. Relying on the provincial TV broadcast media platform and improve the maturity of the television networks, with high starting point, practitioners with low threshold into current industry caused by malignant competition situation, and their professional skills through market demand, not out by executive order to regulate, and is able to create amazing transmission capacity and low cost solutions of the animation. Based on this idea, I in October 2009 and two colleagues partnership established Zhengzhou Lizhan cultural media Co., LTD. (hereinafter referred to as "Lizhan"), is to media for testing, test my business idea, and through the analysis of business plan, in the next five years, raising the return on investment risk investment funds. Even cartoon industry, relying on the wide prospect of market and national levels of authority, I also encourage policy ideas about the future bold IPO. Below, I will describe (introduction) from the background, overall planning, market analysis, products and services, marketing, management, closing seven aspects respectively.In the introduction section, analyzed the current 3d animation advertising market structure, and emphatically introduced "system of the separation of broadcast television media after" the influence of culture and media company was established for the purpose, the entire layout plan comprehensively launches,In the overall planning of media, the overall situation Lizhan, this paper briefly introduces the part by the existing investors to company, potential advantage and future goals have a comprehensive understanding.In the market analysis, the three dimensional animation in domestic and international market situation, and emphatically expounded according to the market demand, the capital, Zhengzhou, specific analysis method in accordance with S.W.O.T video animation advertising target market trends.In products and services from video products, new media "solutions", to develop the detailed aspects.In the marketing section, through extensive media of the existing social relationships, and discusses the characteristics in the field of marketing channels and ways,In the company management, to the party media organization, personnel, salary and comprehensive planning, stock plan and the media from extensive management operation, financial support from five aspects respectively prediction. For future reference data provide venture investors.In the last part of the future, provide openings in the five-year development planning may face problems and prospect forecast, and summarizes the ending, overall throughout. In addition, in the process of implementation plans for the future, I hope I can pass the actual operation, the company mainly to solve the following three issues:1) Break about "the media industry, the problem of endowment" through their entrepreneurial experience to find the feasible solutions.2)"The video animation" in the current domestic market, especially the prospect of Henan province.3) Miniature advertising company to found and create their own core competitiveness, in order to adapt to the fierce competition in the market?... |
PDF Full Text Request