Research Of A Guarantee Company's Market Expansion In Henan

After three years of development, A guarantee company has developed a series of more comprehensive management system, and a sound scientific risk assessment and control system has also established to control the corresponding business channel. The company to gradually standardize the business and service operation security processes, to avoid the basic operational risks. The problem of how to obtain bank loans for SME has been eased. How to survive the intense environment; how to consolidate existing markets and develop new potential markets; how to use modern marketing methods to increase market share is A security companies seek to resolve.In this context, the analysis of their marketing environment and marketing related information which were based on the Marketing Theory, A guarantee company developed a suitable marketing plan to expand the enterprise market. First of all, A security company should define their market positioning and corporate strategic objectives, as market expansion and market expansion potential basis; Then, for the existing market characteristics to take 4Ps marketing strategy, marketing services strategy to enhance the marketing of existing markets, and consolidate the existing market. At last, through those methods above, we will make a good effort to improve A guarantee company's market share to fierce competition in the market in an invincible position.As a case to study the marketing development of A guarantee company may bring us some new methods and measures to develop guarantee company's market. On the other hand, we also provided a real case to other experts and scholars to study.