Analysis Of Comprehensive Commercial Building Game

Commercial building as a public building, connected with contemporary society, and people's lives. With the development of economic and social, and the changing of consumer's demand and psychological, commercial building form and scale has changed,which is not just a place to meet the basic commodity trading, also become a place for recreation and leisure. The people who join in the place gained relaxation and mental pleasure, so that commercial space has the characteristics of the game. Comprehensive commercial building is an important commercial establishments branch, which often located in the important area in the city, combines multiple functions, and have a large scale. It has become an important place which close to people's life, and reflects characteristics of the game. The article based on the comprehensive features and trends in commercial buildings, as well as psychological and consumer demand changing, studies on the features and the architectural language of game of comprehensive commercial buildings. I hope the research can provide enidence to the future design,according to the entertainment feature of socio-cultural and commercial buildings.The first chapter describes the background, significance, status, content and methods.The second chapter describes the conception, characteristics and development trend of comprehensive commercial building.It points out that comprehensive commercial building has the feature of large-scale, functional complex, and combined with urban development, which has trend of highly complex, highly entertainment, and personalization. These trends are the premise of the generation of game. The third chapter based on characteristics and trends of comprehensive commercial building,as well as the social background of experience economy, put forward the game conception of the comprehensive commercial building, which coincidence with the characteristics of experience economy. The chapter proposed that comprehensive commercial building has the game feature of freedom, participation and experiencing, which reflect the characteristics of popular culture.The fourth chapter puts forward the specific elements of game of commercial construction, after the analyzing of the game conception and feature of comprehensive commercial buildings. Consumers are the main users of commercial establishments and participants, the game feature of commercial buildings is also reflected by the participation of consumers. The article provides that the comprehensive commercial building has the game elements which are the shopping flow line, internal factors (including space in the form and indoor environmental factors), and external factors (including the architectural style, outdoor advertising, window display and the external environment), based on the analysis of the demands, psychological and behavioral of consumers. The fifth chapter describes the method of design based on those elements, in order to provide the architectural language of comprehensive commercial building which has the game feature. The sixth analyzes some specific cases of commercial buildings which has the game feature. The seventh chapter is the summary of this article, which sum up the innovative points of the article, as well as the outlook of next stages.