Railway Materials To The Development Of Modern Logistics Strategy

With the development of market economic and modern logistics ,the model of railway material monopolized by the railway material enterprise is not suitable for the development demand of the national economic,railway network and railway enterprise. Development modern logistics becomes one of the important action in the reformation of the railway material enterprise.The dissertation analyzes the origin of the modern logistics, development history, development direction and its macroscopical and microcosmic environment, Industry competition, customer demand. After these analyses it also find the strengths, weakness, opportunities and threatens in this industry. Based on this the dissertation used the modern logistics theory, the strategy management theory, the marketing theory discussing the feasibility and necessary of development of modern logistics in the modern railway enterprises. At last it comes out the conclusion of the strategy layout and some implement plan in the development.The dissertation will include three parts: the strategy layout, the strategy plan and the strategy ensuring performance of the development of modern logistics in the railway enterprises.