On The Localization Of Logo Design In The Modern Role

China is a Third World country, the most populous, the most extensive area with a very complete description and a long history of cultural traditions, but also has a strong cohesion of the local culture. A symbol of our country should be designed to make their own design theory, that is, "localization" of the modern logo design.Modern logo design is the trend towards international development, but at the same time this development, logo design also must have a certain degree of local geographical and cultural characteristics. The development of the localization of the modern logo design, not only is the self-sustaining native culture, in information exchange and the world will play a significant role in promoting, at the same time to establish the international image of China also has a positive meaning, is more conducive to creativity with the geographical localization of the taste characteristics of the style and design of the logo design work.Localization of the modern logo design theory is in no way means that the "retro", of more than a one-sided and narrow-minded traditional worship and the complete copy, but stressed the emergence of worldwide "international style" modernist design trends, the logo design diversified emerging trends in art, tradition and heritage of the new design to show the trend of localization.