Green Development Strategy Of The Hw Company

In the increasingly serious global environmental problems of today, the companies all over the world are forced to consider what should adopt a model of economic development in order to ensure sustained economic development and sustained prosperity of society. As one of the China's largest specialty paper manufacturers HW company how to deal with internal and external environmental changes brought about by the opportunities and challenges, how to avoid weaknesses to formulate their own development strategies, resulting in fierce competition in the market to obtain their own place. This article is just the detailed analysis all about HW's internal and external environment, drawn the conclusion that HW company should adopt the green development strategies as its development strategies.In this paper, the background of green development strategies are analyzed, that global environmental degradation, the efforts of international organizations and Governments as well as the emerging green wave has led to the emergence of green development strategies. In this paper, some green development strategy-related theories, such as:sustainable development theory, corporate strategic management theory, etc. have been analyzed and studied. Under the guidance of these theories and the use of corporate strategic environmental analysis as a tool of the HW's internal and external environment is analyzed. Applicable to the concrete application of the external environmental analysis PEST analysis and five forces model of competition law, the overall environment for the analysis of SWOT analysis. By analyzing the company's own strengths, weaknesses and opportunities and threats it facing. Finally, based on the analysis of the company derived HW.HW company should adopt expansionary green development strategies. Level in the company's business strategy of differentiation should be taken, so that enterprise development models, products, technology, and other aspects of differentiation. The conclusion that the functions of the HW company strategy and its implementation aspects such as:Building green corporate culture, establishing environmental management system, the establishment of green management and decision-making system, the establishment of green product design and R & D system, the establishment and implementation of green marketing system of green accounting and green audit. HW functional strategies in the protection of the company specifically relating to:policies and regulations to protect, system security, financial security and personnel security.In this paper, the green of the HW's development strategy study process, the theory and practice well together. Especially in the analysis of HW company's internal and external environment, conducted a comprehensive and systematic analysis. The combination of a variety of analysis methods makes the results of the analysis is more scientific and meaningful. Hope that this research can be taken as a step forward for the development of HW's reference value, but also with others in the industry for the selection and development of corporate strategy to provide a meaningful reference.