Green Products Manufacturing Enterprises Continued Innovation Model Study

This article discusses and summarizes the theory of sustainable innovation, product innovation theory, the whole theory of life cycle assessment and green theory of continuous innovation, according to the National Natural Science Foundation of mentor projects-"Green continued innovation and development of models and mechanisms," the results of manufacturing enterprises for continuous innovation of products of Green's theory and model are analyzed and discussed, mainly to study the following aspects:First of all, the theory of innovation, product innovation and green theory based on the theory of continuous innovation, the establishment of green products manufacturing enterprises of the basic concepts of continuous innovation, that is, green products manufacturing enterprises is built on continuous innovation of products based on the overall concept, the use of full life-cycle assessment of the whole process of thinking to make our products the lowest environmental impact in the market pull and technology-driven under the concept throughout the product planning, design, production, marketing, use of the whole process of recycling activities is process innovation, functional innovation, innovation and service innovation in the form of multi-dimensional combination of innovation, and its manifestations is a long period of time of continuous development of new products and improve old products, the size of the business profits and the ensuing rapid growth.Green products manufacturing enterprises in the continuing R & D and innovation, including green design, green production, green marketing and recycling use of four aspects. May be a product innovation driven business process innovation, management innovation, organizational innovation and marketing strategies for one or more innovation, many innovative products in a variety of green products that constitute a green sustainable business innovation. Products manufacturing enterprises with green green of continuous innovation, continuous time, profit growth and continued product development of four basic characteristics.Secondly, from the green model of continued innovation and the four key components:research and development and green design, green production, green marketing and recycling use, carried out a detailed analysis, given the definition of the different stages, methods and content. The establishment of manufacturing enterprises to continuously innovate products that green green phases of the evaluation of continuous innovation, use of green and sustainability of the two evaluation index, the corresponding evaluation criteria.Then designed green products manufacturing enterprises comprehensive evaluation of the continued evaluation of new indicators and evaluation criteria, the design of the green design, green production, green marketing, recycling and efficiency of use of five indicators, weight indicators using the Delphi method to determine.Finally, the Group's products Yunnanbaiyao green continuous innovation at all stages of analysis, in accordance with green products manufacturing enterprises continuous innovation scoring expert evaluation criteria, according to a comprehensive evaluation criteria to make a preliminary evaluation of the products come to Yunnan Baiyao Group better level of green innovation are in line with the actual situation of enterprises.