C Printing Enterprise Green Strategy Based On Clean Production Research

In the 21th century, in the rapid development of economy, the world faces a new problem:Environment! After the United Nations Climate Change Conference in Copenhagen, china is confronted with special difficulties in emissions reduction. The representative of China claim that:China has set the new target of cutting carbon dioxide emissions per unit of GDP by 40-45 percent by 2020 from the 2005 level. The entire world was facing the environment problem actively, such as carbon emissions, cleaning production which the environment problem was becoming worst. Environment protecting and low carbonic is not only going to become the new topic of the social economy but also the warranty of economy development in new period. And the whole social economy face will face green review. The printing company has to face much more challenge than before:the upgrading of industrial chain, the changing of printing industrial. The timing is very importance for printing company. It's very useful and important for us to do some research on the green strategy of c company in future. And it can provide a very good sample to the development of printing company in the future. The topic of this paper had made assessment of the result of cleaning production will provide a sample for establishing development strategy when the corporation face the new economy period.According the cleaning production situation in c company, concern about the measures of the energy savings cleaning production which can bring profits to the company, to establish the green strategy. The paper explain the concept about Strategy Management,cleaning Production,circular Economy,the tools of strategy analysis and analysis model. The secondary the paper research the external environment and competitive environment thought PEST Model and Porter's Five-Forces model. Be sure that cleaning production is very important to the Green strategy of printing company. At last the paper establish the development target,business direction and implement strategy by SWOT Model analysis. It's the perfect timing to establish the Green strategy. It's not only can show the C Company's social responsibility but also can achieve the new profit model and industry chain upgrade. The collusion can be a good reference for printing company or else establish the development strategy.