Xi'an Tourism Image Communication Analysis

With the global economic recovery after World WarⅡ, the rise of mass tourism and entered the stage of rapid development. Tourism will become one of today's major economic industries, Tourism has grown into the most potential for development of new industries, but also in many parts of the pillar industries, which also contributed to the tourism industry more competitive. Various tourist destinations you want to better develop tourism, the most important thing is to how to spread the image of tourist destinations to the tourists and potential tourists, so that more tourists interested in the tourism destinations and put Action ultimately. In the tourist areas in the Tourism Destination development and construction the core problem is the Image and communication.The advantages of tourism resources in Xi'an, Xi'an in the natural landscape, history and culture, customs and habits has a unique advantage. Through the development of tourism can boost the economic development of Xi'an, and create more employment opportunities for Xi'an, The development of the tourism industry expanding the extent of the opening of Xi'an and strengthen the international economic and cultural exchanges. As a tourist city of Xi'an, should be positioned a wide range of tourism image to attract tourists to come. At present, Xi'an tourism image blurred, on the one hand the historical and cultural inside information of Xi'an is not show fully, on the other hand positioning the image of Xi'an is not with the current direction of travel of tourists. communication of Xi'an tourism image is not in place, today tourism is an image of consumption time, if tourism image can not spread successfully will constraints the development of tourism. How to spread tourism image of Xi'an to tourists and tour brokers to be understood and like, And how to obtain useful feedback information from the tourists and middlemen to improve the tourism image of the spread of Xi'an, decision the Xi'an tourism appeal and the competitiveness in the tourism industry. All this is can not be separated from communication activities. In this paper, research the spread of the image of the Xi'an tourism, this paper is divided into five parts, the main part as follows:The first part is the introduction, describes the background and significance, summary research status of domestic and foreign scholars of tourism image communication, demonstrated the feasibility of this article.The second part is the definition of Xi'an tourism image and composition system, including the meaning and characteristics of Xi'an tourism image, from perception and recognition system of Xi'an tourism image analyzes the structure of planning elements of the Xi'an tourism image. The third part is the Xi'an tourism image elements and image building, Analysis of the Xi'an tourism image communication elements, and described the eight stages of the shape of the tourism image. This section is from the perspective of communication to analysis Xi'an tourism image transmission.The fourth part is talking about Xi'an Tourism Resources, SWOT analysis method using to analysis the spread of Xi'an tourism image of development situation, and re-positioning of the Xi'an tourism image.The fifth part is the communication strategy of Xi'an tourism image optimization, from the perspective of communication for the Xi'an tourism image communication of the future development, communication strategy optimization is proposed.If can study the complex phenomenon of the tourism image communication from the basic principles of communication, communication mode, communication types, communicators, communication content, communication objectives, media, communication effects point and Complemented by practices for dissemination of tourism image the application analysis, will attempt to structure the preliminary system of the tourism image communication.This not only helps the development of tourism communication practice, but also will play a guiding and promoting role for the development of the tourism industry.