Yx Intellectual Property Core Competitiveness Of Its Promotion Strategy

Former U.S. President Abraham Lincoln pointed out: the intellectual property system is "the fire of genius added the fuel of interest."Intellectual property system is the basic system of the development and utilization of knowledge resources. The intellectual property system is very important for the modern economic development, that intellectual property is the support and motivation of independent innovation, knowledge economy. The intellectual property services is an important part of modern service industry, not only including traditional agency, litigation, consulting services, also covers assessment, transaction, warning, hosting and pledge, and many other aspects of intellectual property creation, use, protection and management of all aspects.Firstly, the paper reviewed the theories of competitive advantage, core competencies, intellectual property services and so on, epurating the elements of the intellectual property services core competitiveness, its including human resources, market positioning, strategic management, corporate governance and corporate culture. Secondly, based on the analysis of development stage of intellectual property services, analyzed the development trend of intellectual property services.The YX intellectual property Agency Firm's external environment analysis shows that, the intellectual property in Sichuan province developing is very fast, that the firm's market space is very large, which is the based market of the firm's growing. After the analysis of competitors, as well as the deconstruction of the firm's core competencies.?The service object of YX intellectual property agency: growing medium-sized enterprises; service contents include: including traditional intellectual property services, such as patent applications, trademark registration, copyright registration, legal assistance and so on, also including intellectual property high-level services, such as intellectual property financing, assessment and so on; targets: to achieve maximum customer value. Therefore, YX intellectual property agency firm's strategic positioning as: leading supplier of intellectual property services.To achieve YX intellectual property agency firm's strategic positioning and enhance the core competitiveness of the company, according to core expertise and skills, competitive elements integration, the core product market development and enterprise culture values we establish four ways that put forward the corresponding strategies promoting core competitiveness of YX intellectual property agency firm, which has strong guiding significance for YX intellectual property agency firm.