The Study Of Vertical Integration Of Grain Enterprises On Grain Chain In China

Grain enterprises as a chain of grain industry, the organizer, the market leader and technological innovation, its direct impact on the effectiveness of the development of China's grain industry. The development of enterprises of China's grain situation is not optimistic, and now a lot of multinational grain merchants have been inroads into China's grain industry, fully penetrate into China's grain industry chain, the formation of monopoly power in our country. China's grain enterprises of their own problems, as well as the grim faced by the external situation, forcing China's grain enterprises must find an effective approach to development. The implementation of vertical integration strategy can be effective in helping grain businesses to save cost, stable production and get higher profits, while grain can be achieved between upstream and downstream industry chain interface to improve the operational efficiency of grain industry chain. Study of China's grain enterprises vertical integration of specific strategies and policy recommendations for China's grain companies and grain industry chain to contribute to sustainable development of the health, it is also the purpose of this research lies.Paper presents the concept of the industrial chain of agricultural products, and follows the concept of grain chain, on this basis, the analysis of the characteristics of the grain chain, and the current situation of China's grain enterprises, clearly the grain enterprises in the industrial chain in the position, role, the role that China's grain enterprises problems. Papers from both theoretical and practical aspects of vertical integration of China's grain enterprises have carried out a comprehensive and systematic dynamic analysis, and implementation of China's grain enterprises strategy of vertical integration of the SWOT analysis. Then, on China's grain enterprises concrete strategy of vertical integration has been studied, using multi-vendor model and reputation model, respectively forward and backward integration, the implementation of the integration based on fully documented and select COFCO to build the experience of the whole industrial chain as a case study of the supplement and supporting papers. Finally, the paper from the government, grain companies, farmers and service institutions such as the point of view put forward to promote the implementation of China's grain enterprises vertical integration policy recommendations.Overall, this study was based on predecessors of the industrial grain chain theory and the development of enterprises based on theoretical studies, combined with grain industry chain characteristics and the current situation of China's grain enterprises were discussed. After emerging from the study, based on the grain industry chain, vertical integration, the development of China's grain enterprises, the exhibition is in line with theoretical requirements with excellent grain enterprises real-world experience of scientific development approach, is the reality competition, China's grain enterprises advantage of the opportunity act, the rapid development of China's grain enterprises at the same time to remain competitive in the fierce business transformation and industry gain a competitive advantage is one effective way.