Business Development Strategy Research On HXIB

Since the first three insurance brokers companies established in 2000, China's insurance broker industry experienced 6 years fast development. With successive expansion of this field, some potential weak points emerged. Market is in chaotic, system need further improved and professional quality of relevant personnel is unbalanced. Hua Xin Insurance Brokers company has been developing rapidly since it was established in Sep.28th 2003. However how to attain further upgrade in inner mechanism and breakthrough the bottleneck remains the problem after the positive and stable conglomeration and expansion of shareholders businesses.Based on practical environment of China's insurance broker industry, this paper points out precisely the company's developing orientation. Beginning from legal definition and classification of insurance broker industry, this paper introduces insurance brokers' function and current conditions around China and abroad. It presents the great market potential and also shows Hua Xin's business development style, moreover describes and analysis the existing problems and possible reasons. Based on the above, in consideration of macro environment and special environment in this field, a detailed market analysis is made. At last according to Hua Xin's specific condition, it makes out a suitable business development strategy.The forth chapter is the most significant part which describes the business development strategy in details, from establishing a supportive business platform to upgrading sales network and setting up a brand name; from practicing special feature sale's set strategy to establishing customer-oriented service system. Also introduces "Hua Xin" brand establishment; its professional advantage; core competitiveness build-up, relationship sales and creative service method and content. All kinds of countermeasures and suggestions are put through to safeguard implementation of strategies, and also explore a new road for Hua Xin actively participating market competition and realizing sustainable development which is significant in practical and for reference.