On The Development Of The New Southern Company Analysis

The XinNan Corporation Ltd. was formed by several natural stock holders with merge ring couple of national medium wire producing companies Which had been bankrupted in 2003. The company has already gone through the painful period with a lot of stuff being ready for recovering due to 3 years hard work. The company made a lot of times in profit producing, handed in over millions welfare tax and the productive income reached hundreds million, which shows the positive trend of company's growth. But on the other hand, the leaders of the enterprise feel more and more apparent pressure about the structure constructing, man power management, system encouragement, marketing net and strategy, adjustment of the products structure and invention of new products, financing channels and capacity, enterprise culture construction and brand building etc. Here we will work out some suggestion and programs for the development of XinNan Co,Ltd. with the author's enterprise management knowledge, emphasizing on the problems above.The entire passage will be divided into four parts:The first chapter summarizes the course of XinNan's development and the existent problem;This chapter summarizes and analyzes a lot on the establishment \and failure of the XinNan's predecessor - SiChuan Southern Corporation Ltd., which helps to keep XinNan away following the steps of its predecessor with providing the experience and program to XinNan. Subsequently ,it points out that XinNan is facing some problems including organization structure, talent resource management, products invention, enterprise culture construction and brand building etc. The second chapter analyzes the internal environment of XinNan; This chapter plans a reasonable program for XinNan's future development. The author analyzes the factors involving XinNan's strength and weakness about its market vista, development trend and competitor's circumstance. We will be aware of the certain threats and dangers faced, the company's strength and weakness through the analysis. The enterprise should catch the chance to compete , avoiding our own weakness. And the company should ensure to make our own competitive products (dual-pressure electricity wire) stronger and stronger, which can help the company always hold the key competitive advantape and maintain the continuable development.The third chapter plans for its overall development; According to the summaries and analysis from the first and second chapter, the author gives his own suggestion on XinNan's future development and program.The forth chapter figures out the implement of the programs. Based on the program announced in the third chapter, this chapter shows the specific statement on company's organization cooperation and department examination, establishment of encouragement system, technique improving policies and products (noninflammable, fireproof, environmental protection electricity wire) in availability of invention, adept productive management ways, enterprise culture construction and brand building.Final words:The author hopes this article can bring effective beneficial help to XinNan's development and progress, lead the company on a continuable developed way and making the efforts to be miracle model of modern national electricity wire manufacture. I appreciate the tutors'correction for my mistakes in the passage caused by my limited skills,and thanks faithfully for your supervision without selfishness.