Growth And Growth Advantage Of The Silver Horse Group Study

Since the establishment of the socialist market economy in China, the role of small and medium-sized enterprises has become more and more important in both social and economic life. They play the role of great importance in stimulating economic growth, creating more jobs, encouraging the nongovernmental investment, optimizing the economic structure, activating the market competitions as well as promoting technology innovations. Nowadays, the favorable economic environment, governmental supports and fast development of information technology have provided wonderful chances for China's small and medium enterprises. However, meanwhile the furious market competition and the intrinsic absence of strategies bring tough challenges to them.Whether our small-medium enterprises, in the market competition, can stand firm and develop or not depends on our competitive superiority. With the development of global economic integration and our entering WTO, whether our small-medium enterprises can take a firm stand in global competition or not, depends on the same Enterprise's competitive superiority research, therefore, is meaningful in reality for our enterprises development. Competitive superiority is abilities which an enterprise, in competitive market, relying on its resources, its core competence, its core product and its well-known brand product, through low cost and differentialism means, can get outstanding achievement in its trade, or gain above-average rate of profit and then, makes more profits for relative profitsubjects.This paper has carried out in-depth inquirement by way of studying with the details competitive advantage theory and small and medium enterprises growth theory to their characteristics and content. The essay combines the analysis of the Yin Ma group development history, the function that the main competitive advantage of having analysis and studied the growth of yin ma group grows up to yin ma group, and mainly launch the argumentation from following four aspects: the technical innovation superiority is the fundamental driving force that the enterprise develops; The competitive advantage of the enterprise is established in the IT application in enterprises, and promotes enterprise's sustainable development; Persist in that the specialized operation strategy is the successful rule of enterprise; The corporate culture creates enterprise's competitive advantage, and forges enterprise's core competitiveness, and enables the enterprise develop rapidly. Further explain by way of this text that the competitive advantage is the key that the small and medium-sized enterprises grow up.