| By using SWOT enterprise situation analysis theory, this article in detail analyze the company"Nantong Reilly Chemical Co., Ltd", which is a US-China joint venture who is in the line of fine chemical production and sales in China. The author deeply see the strength of the company, also find the shortcoming of the development of the company, at the meantime, both list the opportunity the company is facing and the threat from the market. The aim of the article is to raise the development strategy of Nantong Reilly Chemical Company based on above mentioned detailed analysis of the Strength, Weakness, Opportunity, and Treat of the company. In this article gives the following strategy as, expanding capacity for grasping market share, recreating the sales system, establishment of the strategic relationship with renewable raw material suppliers, and renew the human resource management, etc. The author wish that by providing the detail analysis and presenting the development strategy, the owner of the company may get a more clear understanding the company and the market, and also hope the proposals in this article can be taken into action to enhance the strength of the company. Further more, the author wish this article to be helpful to other similar company in the line of fine chemical. It is strongly recommended to company owners and management to do SWOT analysis and strategy discussion in order to keep and enhance the long term competency of companies. |
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