Nanjing International Exhibition Center E-commerce Applications

Along with the arriving of new century, human society has entered into the age of'global economy network'. The quick development of new economy form based onhi-tech industry, in which knowledge economy and information network economy arethe major contents, is spreading into each corner of the world. E-Commerce based oninternet, as a new business mode, is the important form and core contents of networkeconomy. It supply the middle and small sized enterprises an efficient platform forinformation and communication, as well as new opportunity to the exhibition industry.E-commerce concept is simply introduced and base on this the influence ofE-commerce to enterprises as well as latest trend and new mode of E-commerceapplication are discussed in this paper. The theme of the paper is how to utilizeE-commerce, the edge cutting business mode which is the result of total development ofintemet, in exhibition business to sharpen the competitive edge of exhibition enterprise.The function of exhibition industry and its running features are discussed in thearticle. According to the development trend of information technology and networkeconomy, E-commerce will play an important role in exhibition industry. The relevantdepartments should take quick action in promoting the application of E-commerce inexhibition industry.This paper mainly talks the E-commerce utilization in Nanjing InternationalExhibition Center (NIEC), therefore the development and policy backgrounds and thenecessary and feasibility are introduced briefly. In accordance with the current businessand relevant running situation, processes and application of E-commerce are introducedin paper. After analyzing the E-commerce application forms, the author gives theE-commerce application strategy of NIEC.Through the introduction to the specific solution and processes of networkconstruction, service management system as well as the audience information collectingsystem in NIEC, to show the notable effectiveness of E-commerce in upgrading theservices and management expertise.