Research On Competitive Strength Improvement Strategy For A Exhibition Center Shenyang

Exhibition,as an important part of promoting the exchange of economic activities,plays an increasingly important role in China's economic and social development,and exhibition venues are the basic elements of development.How to highlight the output scale and improve the service quality of this industry is largely determined by the development and management of exhibition venues.The continuous increase of investment in different scales and types of Exhibition Construction in major cities across the country has promoted the rapid development of China's exhibition industry,but also caused a relatively common problem,that is,only focusing on the construction of exhibition venues,but Ignoring the management and supporting services of exhibition venues,many venues have been built and put into use.Due to the lack of effective management,there are many problems such as high vacancy rate,low economic efficiency,and small social impact,which will seriously affect the long-term healthy development of the exhibition industry.At present,Shenyang is striving to build an efficient overall planning mechanism and industrial development plan for the exhibition industry,so as to make Shenyang a "Northeast regional exhibition center city",but in terms of venue construction There is a big gap with domestic excellent exhibition cities.This paper takes Shenyang a convention and Exhibition Center as the research object,adopts the research method of qualitative analysis and statistical investigation,through field investigation,questionnaire survey and literature research,statistics the exhibition data of 2015-2018 in Shenyang,studies the competitive status of Shenyang a convention and Exhibition Center Based on relevant theories,and discusses the competitive advantages and disadvantages of the internal and external environment of the Convention and Exhibition Center in detail.This paper puts forward the competitiveness model of exhibition venues,constructs the competitiveness evaluation index system of exhibition venues,evaluates the competitiveness of three major exhibition venues in Shenyang,compares and analyzes the competitiveness of Shenyang A exhibition center,points out the existing problems in the competitiveness,and puts forward specific strategies to enhance the competitiveness of Shenyang A Exhibition Center,so as to carry out targeted competitiveness The practice of promotion provides reference and valuable opinions and suggestions for its healthy development.At the same time,it also provides ideas for other large-scale exhibition venues to enhance their competitiveness,theoretically makes up for the lack of research on large-scale exhibition venues,and provides some theoretical reference for their development.