The State-owned Hotel Group Organizational Structure Analysis And Optimization

The hotel industry is one of the most modernized and internationalized industry in China. From its birth, it introduced the advanced international experience and studied the managerial model from famous oversea hotels.Our state-owned hotels play an important role in domestic hotel industry. On the background of hotel collectivized, we have built a lot of state-owned hotel groups. However, these groups didn't grow as expected. The external reason is that we have different economic system and growing process from the oversea countries. The internal reason is the organization structure of the state-owned hotel group. The external environment is difficult to change in a short time and it is more difficult to overcome under the current condition. Now what we need to do is to restructure the state-owned hotel group in order to improve the operating efficiency and enhance the competitive ability.So how to develop its own organization structure while learning the international hotel groups becomes an urgent problem to solve for the state-owned hotel groups. On the topic of state-owned hotels, some authors have discussed a lot, including the restructure and building modern enterprise system. This paper is about to explore a more extensive space in a more specific view of organization structure.Firstly, on the base of the review of enterprise group theory and related articles, this paper starts from the specialty of hotel industry, introduces the concept of hotel group and then analyzes the theoretical base of optimization. This paper analyzes the structure of international hotel group from the point of 3-D logic structure and member relation of hotel industry which provides a direction to study state-owned hotel group.Secondly, this paper describes the current situation of state-owned hotel group and tries to find the limited factors for its development. A SWOT analysis is used to sum its external and internal environment. As to the current state-owned hotel group structure, it analyses the current dissatisfaction from connection pattern, manageable structure, govern structure, authorized representation, brand and enterprise culture. Finally, with the analysis of its current structure form this paper brings forward an optimized structure form from the view of connection pattern and 3-D logic structure. Then we use a front desk and background system to conclude a completed optimized plan for state-owned hotel groups.As a conclusion, this paper takes Jinjiang International Group as an example, anglicizing its connection pattern and 3-D logic structure optimization progress. And then the paper gives a suggestion to set a front desk and background system to integrate Jinjiang International Group. It is a proving progress for the optimizing plan.