Enhance The Of Zhenjiang Canal Tourism Resources Based On The City Tourism Competitiveness Research And Development

The Grand Canal is a important carrier of the Chinese culture for more than 2,000 years of history, it has not only undertaken the heavy transportation responsibility, meanwhile is displaying the huge flood prevention, the irrigation, the traveling and other kinds of combined earnings. The excavation of the canal has brought about the new natural environment, the ecological environment, and the production environment,promoted the entire canal area society economy environment improvement tremendously, and made the canal area to be the prosperous new economic belt. After improvement, the canal which plays an important role in the development of canal cities economy and culture would get new vitality. Nowadays tourism has become a worldwide important cultural economic activity. We should make full use of its cultural symbolism and explore its tourism resource which helps for developing economy and building a harmonious society.The canal has played a significant role in the city development and the prosperous of the economic and culture of Zhenjiang, the profound canal cultural has become an integral part of its regional culture. Analyzing the function transformation of the Zhenjiang canal comprehensively and objectively, displaying the canal culture function would be the crucial safeguard for sustainable development of Zhenjiang. It is of vice importance for the development of the economy, the planning of the city image, and the improvement of the competitive power of urban tourism. Review the history of Zhenjiang canal and the research progress of the canal, we can discover the demerits in the development process of canal tourism; So as to make full use of the canal tourism resources, I have to summarize the tourism resources of Zhenjiang canal and analyses its characteristics. According to the demerits of the development process, I try to put forward development strategies from management system\capital\marketing\ Sustainable development point of view and construct the canal tourism development system which provides new ideals for the improvement of Zhenjiang tourism competitive power. Furthermore,Expand the theoretical framework in the course of the study by discussing the connection between canal tourism development and competitive power of urban tourism.