Pingdingshan Group Kaifeng Carbon Co., Ltd. Development Strategy

With domestic and international carbon market competition becoming fiercer and fiercer, Kaifeng carbon understanding of the enterprise to take off development, we must engage in strategic planning for the future, whether the market or many other aspects. Therefore, this paper in the Pingdingshan Coal Mining Group of Kaifeng in which carbon called carbon Kaifeng analysis of the current situation at home and abroad on the basis of features for the enterprise, the development of carbon Kaifeng strategic issues were studied. Hoping to develop a reality for enterprises to adapt to future market competitionor for Kaifeng carbon, enterprises can effectively guide the development of strategic planning.This paper is used the method used case studies, the combination of carbon Kaifeng actual reasonable proposal. The article content and structure are as follows:Chapter I Introduction, mainly carbon Kaifeng now clarify the background and development problems encountered in the development, named the significance of strategic planning. And then introduced at home and abroad on strategic management theory Situation, with a view to find a theory of writing support.Chapter II Kaifeng Carbon basic information and evaluation. This chapter introduces carbon internal Kaifeng, from the reality of a situation and enterprise development issues. This part of the official papers to enter.The third part is the main strategic environmental analysis, is part of the main issues. From international, domestic and industry analysis of the Kaifeng carbon development environment, and then use the SWOT method for enterprise strengths, weaknesses, opportunities and threats to do the analysis, to lay the foundation for further strategy.Chapters IV and V is the main paper, the former based on the analysis of the text, put forward the strategy and overall strategy. The strategy include: product quality strategy, marketing strategy, business strategies and capital operation and cultural strategies.Chapter VI of the strategic implementation of the safeguard measures. This includes the system, personnel and other aspects of security.Finally, there is this conclusion, the article draw conclusions and innovation to a point.