Study On The Strategy Of SMES In China

Study the background in subject:China's employment situation is urgent day by day at present,it is the best route to solve this problem to start an undertaking,and go on enterprises starting an undertaking are mostly small and medium-sized enterprises.Small and medium-sized enterprises are the important strength in the economic development of our country,realize the carriers of full employment and promote the foundation of the social stability especially.The small and medium-sized enterprises of our country have shortage of funding oneself in developing in reality,talent's question such as being deficient.In addition,the country supports the system not sound enough to the policy that small and medium-sized enterprises start an undertaking and develop.In this case, found small and medium-sized enterprises newly,want,succeed in,go on, start an undertaking,should pay attention to it start an undertaking analysis of strategy even more,make and carry out.The author realizes in managing actually small and medium-sized enterprises start an undertaking strategy have its unique aspects,for find out about characteristic this,so that it is small and medium-sized enterprises that start an undertaking analysis,formulation of strategy and carry out, offering reference,consulting,the author has chosen this subject of" strategic research that the small and medium-sized enterprises of our country start an undertaking".This thesis is mainly made up by following department fen:Part one: Necessity of the strategic research that small and medium-sized enterprises start an undertaking.The mistaken idea of strategy that this part has enumerated several small and medium-sized enterprises and started an undertaking,propose how to carry on corresponding evading. Part two:Case research or food Co.,Ltd.of the shopkeeper in Henan. Strategy has carried on research to start an undertaking to small and medium-sized enterprises from the real example.Part three:Problem and opportunity that the small and medium-sized enterprises of our country start an undertaking and face.This part has analyzed problem and opportunity that small and medium-sized enterprises start an undertaking and face in many aspects,maximize favourable factors and minimize unfavourable ones when so that that its enterprise starts an undertaking the strategy of starting to make starting an undertaking,evade the risk, utilize support of relevant policies.Part four:Mode that small and medium-sized enterprises start an undertaking.Assurance of organization that strategy carries out effectively that this part is enterprises from enterprise's organizational form of the analysis of strategic height to start an undertaking.Part five:Choice and implementation of the medium and small business strategy.This part proceeds from match of strategy, has expounded the fact emphatically how small and medium-sized enterprises carry on strategic choice,implementing and strategic kind of undertaking suitable for choosing,etc..Part six:Cultivation of the key competitiveness in the course that small and medium-sized enterprises start an undertaking.The cultivation of the key competitiveness is the important component of strategy that enterprises start an undertaking. The key competitiveness is the basic competitiveness of enterprises,it is determining whether enterprises could survive,whether could further develop.The theory meaning herein lies in:Necessity of strategic research of starting an undertaking from small and medium-sized enterprises, question,opportunity,enterprise's organizational form that small and medium-sized enterprises start an undertaking,starting an undertaking in angles such as the cultivation of the strategic choice,enterprise's key competitiveness,etc.,strategy has carried on systematic research to start an undertaking to small and medium-sized enterprises from the theory. The realistic meaning here in lies in:Proceed from theory and combine the case that food Co.,Ltd.of the shopkeeper of Henan succeeds in starting an undertaking,it is choice,formulation of strategy that medium and small small and medium-sized enterprises of our country start an undertaking,carry out,offer reference and thinking,in order to benefit numerous small and medium-sized enterprises of our country succeed in and start an undertaking.