.3 G The Context Of The Competitiveness Of Enterprises

At present time, communications is increasingly in fierce competition internationally, communication technology continuously updated, with the development of China's information industry, China's independent research and development, with independent intellectual property rights of TD-SCDMA and WCDMA and CDMA2000 into 3G (third generation mobile communication) communications standards in the world to use. China's mobile phone users is the world's largest, from 2.5 G to 3 G mobile communications market, for it is a great opportunity to have a very big market potential. The TD-SCDMA is China's self-developed communication standards, from the national competitiveness consider China has always been supporting the development of attitudes, from the enterprise point of view, China's mobile phone industry chain, and the enterprises will be faced with a new challenge, can calmly face and turn challenges into opportunities will be the common problems faced by all parties.This thesis first put forward a model of intellectual property rights in the economic theory on how the quantitative analysis through the patent review and analysis of the theory, of which reflect a business strategy for property rights of the importance of intellectual property rights for Chinese enterprises to carry out strategic choice to provide a theoretical basis. Secondly, by proposing a model to analyze government policies oriented to influence the decision-making enterprises, so that enterprises in the choice of when to achieve maximum efficiency, the Government has introduced policies to a reference to participation in the game when it can to bring the parties to maximize efficiency. Again, with reference to foreign telecom operators 3 G communication model, analysis of national communications infrastructure in the research and application of the guidance on the role played by the country's telecommunications industry and the development of standards and create a healthy competitive environment at the same time in international competition, the best to do their best for the communications industry for the country suitable for the development of the external environment, support from the policy. For China's telecommunications industry, this thesis attempts to provide a strategic business development ideas to lean supply-oriented and transaction costs for the reference to factors basing on China's basic telecom operators , the implementation of the corporate strategy horizontal or vertical integration strategy.Finally, to the China's telecommunications industry chain on the relevant enterprises, innovation is an important strategic choice for the survival and development of enterprises, the thesis analyzes the important role of innovation in the industrial chain of enterprise through innovation exposition in the manufacture of equipment and services ,provides recommendations to the company to better use their own advantages, the strategic property rights and patents, thereby establishing a long-term innovation-oriented mechanism.