From Hewlett-packard In France "localized" Management Strategy To The Internationalization Of Chinese Enterprises Operating In The Cross-cultural Management Issues

With a rapid and sustainable development of the economy in China, more and more Chinese companies have started to go abroad to invest and acquire foreign companies. However, an increasing number of these companies are confronting a series of new problems and challenges while they are pursuing global development. In order to maximize their corporate value, they will have to develop new and innovative ways to solve these problems. One of the issues for Chinese companies abroad is if they are able to adapt in the best way to local environments and effectively manage a cross cultural diversified workforce.From a cross cultural perspective, this article tried to study some successful cross cultural management behavior of a good multinational corporation and analyze the cognitive difference of those people with different cultural background for some of important aspect of cross cultural management like leadership, trust and so on. Specifically, after a review of some of main relevant theories, this article had a deep analysis in the localization strategy of a branch of Hewlett-Packard Development Company in France and sum up its successful cross cultural management experience. In addition to that, for a study purpose, the writer conducted a questionnaire survey in a business school in France to those local and international students about Leadership Style, Individualism-Collectivism, Specific Interpersonal Trust, as well as other open questions concerning global development of business, image, competitive advantage and attractiveness of China and Chinese companies. This survey has been responded by 92 students from 21 countries or regions. Based on the conclusion of the study of the HP case and the survey, this article paid more attention in the last part to an analysis of how those Chinese notice and resolve these cross cultural management issues in overseas market, especially in France, and then provided some suggestions.Hopefully, the writer looks forward to serving as a helpful brief reference for those Chinese companies with ambitions to expand their business globally.