Cd Salt Company's Marketing Channels Research

The CD salt industry company has implemented under the national plan management system monopolizes,the salt industry company is not only the salt industry market management main body,is also the salty profession administration main body. However,along with market economy's development,the government and business unites the table salt monopolizes the system,with establishment modern enterprise system's request not symbol,in ripe conditions,country will reform the monopolizing circulation system to the table salt,and cancel the government and business to unite,the approval table salt plant will enter directly circulates the link,then present national monopolizing salt market will be broken,and will form the factory,the dealer,the salt industry company to seize the salt industry market respectively the pattern.Losing monopolization protection of the system,the CD salt industry company will face the opening the market competition.As a dealer,the present sole marketing channel of the CD salt industry company will be unable to adapt the intense market competition.Therefore,under the present policy,how to participate in the market,how to grasp the terminal,establishes channel's leading positions,enhances enterprise's core competitiveness,enhancement enterprise's anti-risk ability,completes transforms by the policy monopoly to the market control,deals with the change which the market and the system occurs,is this paper waits for the solution the question.This paper manages the present situation from the research present CD salt industry company to embark,based on the marketing channel theory,the channel construction relations' analysis,takes the object of study by the CD salt industry company's marketing channel,proposes the company present channel establishment and the management existence limitation and the question.Afterward,the paper acts according to CD salt industry factors and so on company's market environment,product category,carries on the market segmentation and the product localization to the company,the research influence company marketing channel design enterprise internal and external environmental factor,to company aspects and so on present's channel pattern,sale on commission system,organization establishment has carried on comprehensive combing,thus was the CD salt industry company has provided a set of comprehensive implementation channel solution,the promotion enterprise core competitiveness,to achieve enterprise's marketing development targets to lay the solid foundation smoothly.This paper has the good practical application value to the CD salt industry company's marketing channel's construction,moreover,also has the guiding sense to the same type's salt industry company's channel construction.