Creative Park Creative E-commerce Platform Case Studies

With the development and the use of Internet in all over the world, ElectronicCommerce is more and more applied in all kinds of domain of society. The creativeenterprise can sale their goods, increase communication with their clients and carryout cyber marketing by Electronic Commerce. The document will try to analyze theapplication of Electronic Commerce case in Creative Industry, describe the experienceof creative Electronic Commerce platform of Beijing Creative Park, and get a generalsolution for the creative enterprise.The document will discuss the characteristic of Creative Industry, the creativeenterprise and the creative industrial chain. Based on researches on the creativeBusiness Commerce website of Beijing Creative Park, the thesis introduces lots ofmethods and know-how of building, operating and using the B2B(Business toBusiness) website in creative industry. It includes five segments:Segment I introduces the research purpose and the outline of thesis.Segment II introduces the overview of the Creative Industry. Including of the creativeenterprise, the creative industrial chain, and use case in details.Segment III analyzes the Electronic Commerce Website of Beijing Creative Park increative industry, competitors and requirements.Segment IV researches operation problem of the creative E-Commerce platform ofBeijing Creative Park, and start to use the above thinking to solve.Segment V draws a conclusion: more solutions will be introduced in coming day.They will bring a lot of changes in theory, strategy and methodology aboutE-Commerce of the Creative Industry.With the development of Chinese enterprises, all sizes of enterprises will be forced toconnect to E-Commerce by Internet. These creative enterprises have to notice takeadvantage of E-Commerce and Internet. We hope the thesis can contribute a little bitfor the topic.