Chinese Media Industry, Corporate Culture Change Research

Review our country media profession of development history, under the market environment that reform open of planned economy arrive market economy transformation, the media profession turn from"mouthpiece theory" to provide society information safety guarantee;News dissemination of value claim occurrence two big transformation:The heavy information provide to set up a guarantee a society safety of net";The heavy opinion expression set up active of public words terrace;In the meantime, the business model of the our country media also just occurrence from pursue scale to expand to pursue a performance, from"list point type" arrive media industry value chain, from"thick put type" arrive"profession turn" of management the Shan change.The corporate culture of its oneself also from high control type of the layer class norm culture to the market results of the vivid type culture change, the media profession pass organization culture of change acquired the high speed of the business enterprise development.Get into after 21 centuries along with the business enterprise existence environment of variety to our country media profession of organization culture again have new of request, media profession culture just from thick put the corporate culture of type management the clear corporate culture system is toward the system conversion.This text pass the corporate culture to the media profession to remould a research, particularly is a Hua company the cultural change of the media group case, combine China the media profession face of international local environment, industry environment, exterior orientation and inner part integration of demand, the dint diagram pass various investigation the method comb that a business enterprise of organization corporate culture present condition, and combine the need of business enterprise future development to mold corporate culture system for correspond with orientation the business enterprise be future of development, the cultural system which carry on a business enterprise remould.The this text author is in the fulfillment usage with sand because of(Schein) of corporate culture settle sex method for lord combine Kui because of(Quinn) of competition ability model etc. fixed amount the method carried on culture fixed position to the business enterprise, and according to the character of the business enterprise analysis establishment match a media industry to slice a body actual with future development of corporate culture system.This text's foundation in the investigation think that the profession turn, systematize of research and practice but formation of application type corporate culture management of methodology, will become a media business enterprise importance of culture construction and management of emollient prop up.Hua company media with the cultural system of"public is ensign" initiate of the value of "responsibility, practicality, fusion, innovation" is to China the cultural future development of the media profession of aggressive investigate try. Strengthen culture management of research and practice, usage science of culture management the method be an exaltation our country media profession of comprehensive competition real strenght, develop media business enterprise to have to the pass importance of meaning.